Archive for Media

Is the social media editor dead?

That’s the question that made the rounds last week through the Twittersphere and Blogosphere.

On one side, we had Rob Fishman of Buzzfeed who declared the death of the social media editor. He wrote:

At many news organizations, “social media” has become something of a catch-all, a not especially descriptive term for highly differentiated functions. Editors think about social sharing as they’re assigning stories; writers use social channels to find sources and confirm leads; designers incorporate social media buttons and widgets into site redesigns; tech teams optimize pages for social discovery; and salespeople increasingly sell brands on their sizable social audiences. Each of these might require its own hire or department.

On the other, Mathew Ingram who wrote an insightful piece over at GigaOM:

So is the notion of a single person who spends their entire day on Twitter creating hashtags and calling themselves the social-media editor dead? Yes — or at least I hope so. The idea that being social or engaging with readers in new ways belongs to a specific subset of journalists reminds me of the bad old days when newspapers had a single “internet editor” or “web editor.”

The Huffington Post even had social media editors debate the case on Huffington Post Live last week.

Twitter-MosaikMy take? Definitely closer to Ingram’s post than Fishman.

A quick disclosure: I can only speak about the Canadian media to which I’ve been out of for almost a year now. Things may have changed slightly.

When I was social media editor at a major metropolitan daily, my job pretty much boiled down to posting things on Twitter and Facebook. I was, as Mandy Jenkins would say, a Twitter monkey. I wanted to be a community editor, rather than a social media editor, but that was met with wariness.

When I moved on to a small news startup, I had bigger ideas of what my role could be. I even asked that instead of being referred to as the site’s “Social Media Editor,” I could be “social media and community editor.”

I saw building and maintaining an active community central to being a social media editor. As far as I could see, there was an enormous opportunity for media brands to create community among their readers and commenters. Heck, I was even idealistic enough to think that by building the right kind of community, the level of discourse among a site’s commenters would rise to meet the community’s standards. Surely not overnight, but I believed it could happen.

Sure, Fishman is right. Anyone can post stuff on Twitter and Facebook. And more reporters are tweeting nowadays than they were even one year ago. But that doesn’t mean reporters know much more about how to use social mediums to curate information. I haven’t seen too many more Andy Carvin’s popping up lately.

I think we’re also at a point where media brands are realizing it’s less about broadcasting their information, and building community around their readers.

Perhaps being a social media editor is simply like being an editor for any other section. Sure, anyone can do it. But those who do it well should rise above the rest.

Born this way?

Recently, a blog post by Allison Bird explaining why she left journalism went viral.

Some journalists and ex-journalists thought it hit close to home, others thought Bird was focused too much on the money (or lack thereof in the journalism industry), while others thought Bird was just out of touch.

Toronto Star columnist Heather Mallick was one of the members of the latter camps. She wrote a response to Byrd’s post explaining why Byrd was so wrong and what Mallick thought the real issues were.

The headline on Mallick’s piece cuts to the quick: “Allison Bird quit journalism because she she was tired and underpaid.” That statement is valid, but Bird also left journalism for other reasons that Mallick brushes off or chooses to ignore.

I myself recently left the journalism industry. Not out of malice or lack of pay, but because I wanted to do more with social media, more than the traditional media in Canada is doing right now. I found a job which I love. I get to work in the social space every day, I get to meet new people, and I feel I’m still using my journalism skills, just in different ways.

What really bothered me about Mallick’s response was a part in which she takes issue with this quote from Bird:

I don’t know a single person who works in daily news today who doesn’t have her eyes trained on the exit signs.

Apparently, Heather Mallick does not. Young or old, every journalist Mallick knows wants to be a journalist so bad it hurts. Fleeing is the last thing on their minds.

We’ll just set aside the fact that in her post, Bird says she too was one of these journalists who felt they were born to do that job, who wanted to do nothing more for the rest of her life. Instead, here’s my own take.

I didn’t know I wanted to be a journalist until I was 17. That was the first time I walked into a newsroom.

I took in the dim lighting, the clusters of desks, the energy and knew immediately I was home. For more than 10 years, I was — I loved every second of being a journalist. Until, I didn’t.

The first time I began to feel uneasy in my industry, I was working at a pagination centre laying out dozens of pages for dozens of papers. Things didn’t feel right anymore. While I was getting paid well and working full time, all the other jobs out there were contract positions. I considered going back to school, but the only thing I could see myself taking was journalism. Not exactly a solution to my problem.

Instead, I took a year-long internship at the Star. During that time, I had my eyes trained on everything but the exit signs. I applied for contract jobs, full-time jobs, any kind of job that came up. I tried my hardest to prove my worth. I loved a lot of what I was doing, but I also missed the old-school journalism I did when I first started when I was 17, before social media, before the web was in the newsroom, back when it was all about words on a page.

But here’s the thing, no matter how much one’s eyes may not be trained on the exit signs, if there are no jobs available, there are no jobs. Full stop. I left the Star after my internship to another contract job, and it would have taken me another six months after that to be offered a steady position.

The journalism industry has changed. It isn’t changing anymore, it’s changed.

I miss a lot about journalism, I do, but I don’t miss the sense of always thinking about work. About wondering if I need to come in to help when news breaks. I don’t miss worrying that in a rush to get something done as fast as possible, I’ll make a huge mistake that everyone will see.

I too always wanted to be a journalist. I imagined I’d be doing it for the rest of my life.

And while I’m not a journalist anymore (hence my term “recovering journalist), it doesn’t mean I don’t still bring my journalism skills to much of what I do. Not just professionally, but here on this blog, too.

Who knows, I might even go back to the journalism industry some day after the dust settles a bit or if the urge grows loud in me again.

Or perhaps Heather Mallick is right. I simply quit because I was tired and underpaid.

1996, Scream and a trip down memory lane

Tonight being Halloween, I decided to scroll through Netflix to see what Halloween-type movies were available to put on as I handed out candy to kids.

I searched for one of my all-time favourites, the original Scream. I was 13 when that film came out, and watched it on VHS just after I started high school and turned 14. I don’t think I’ve seen it in years (though I did go so the fourth one that was released last year).

After (spoiler alert) Drew Barrymore gets killed, I did a bit of math and realized this movie came out 16 years ago. 1996 was SIXTEEN YEARS AGO. When did that happen? I did a bit more math and realized this movie is older than I was when I first watched it. Say what?!?

I think one of the reasons I find this so unbelievable is Scream is one of the first movies I saw  (and liked) without the influence of my parents. You know how there’s certain music, or television shows, that you get introduced to as a child by your parents. They’re never really yours, they belong to your parents, but you still appreciate them (or even genuinely like them).

But as you get into your teens, you begin to listen to the music you like. Watch the television you want to watch. Go see the movies you want to watch (even if it means sneaking into the theatre to see them).

Scream was that to me. I rented the movie and watched it on my own. I don’t know if my parents ever saw it (though my dad did go see the second one with me in the theatre and said he had seen the first).

Perhaps the reason why it’s so hard for me to believe 1996 was 16 years ago was because that was the year I began liking things without my parents introducing them to me. It was also the year I started high school (I remember my first day there clear as a bell too).

I had started listening to my own music in 1994 when I was 12, but 1996 was different. I remember more: More music from that year, more movies, more television. I was beginning to develop my own tastes in things, and looked to my friends for inspiration, not my parents.

I’d be curious to know if there’s a movie or a year that stands out for you like Scream and 1996 stand out for me. Please share yours in the comments, I’d love to hear them.

The whine of a generation (part 2)

In case you missed it the last time, the Globe and Mail would like to remind you once again that my generation is doomed.

The Globe‘s latest proclaimation of my generation’s Doomsday scenario was published this weekend. And while it didn’t catch as much fire as the last time the Globe published such a story, many people in my Twitter and Facebook feeds were sharing the story this weekend, saying it was proof of how screwed we all are.

From the article:

The tentacles of this new economic reality could stretch over decades. A generation of highly educated people that Canada desperately needs to drive future growth isn’t reaching its full potential. High debt and a late start in the job marker means longer delays in buying houses, cars and appliances – which will have a broad impact on Canada’s growth rates and prosperity.

Maybe that part is true. Perhaps right now, I’m living in perfectly happy bliss. I’ve managed to secure myself a full-time permanent job, that pays well, bought a house this year and have a stable relationship where my partner also makes a decent salary. I’m sure that could all change on a dime and I would be just another one of those in my generation who are out of work and out of luck.

Lord knows, I paid my dues in my 20s. I went to university and paid for my education on the 20-year plan (you know, OSAP it all upfront, pay for it later), and I’m still paying back those debts. But that’s debt I’m proud of. My credit card debt is another story, but I’m working hard to pay it down. Once one of those things is in the clear, I’m going to set my sights on retirement savings.

And yes, finding a permanent full-time job that I liked, and that liked me, was not easy. I started my career in Toronto at a low-paying part-time job. Then I moved to a high paying job I hated. Next was contract full-time work followed by another contract. And yes, I left the journalism industry in order to get a permanent job. But I don’t begrudge that for one second, I love what I do.

However, according to the Globe article, my rosy view is just naivety:

The different playing field for young people today can be measured in a number of ways. One is the decline of secure jobs: The proportion of 20- to 24-year-olds in temporary positions has climbed steadily, to about 29 per cent this year from 21 per cent in 1997, Statistics Canada data show.

Perhaps this could also be measured by the fact that, as the article points out, more youth are going on to post-secondary education than ever before. Therefore, while those aged 20-24 would nab full-time jobs in years gone by, nowadays, those in that age bracket are still in school, which means even if full-time jobs were available, most people that age would be unable to take them because of their studies.

I know I’m still young. There’s a lot of my life still ahead of me, but looking at my life now and I think I’m in a slightly better place than my parents were at my age.

They had me at 21. By the time they were 27, they had three kids. We bought our first house when my parents were 28. We lived there for just over two years before we went back to renting. I remember my parents saving for everything they wanted: A VCR, a CD player. We got by with one car for years until my parents just couldn’t realistically share it anymore.

Comparatively, I turned 30 this year, and don’t have any kids. I wish I saved more for my gadgets, but (like many others in my generation), I tend to just go out and buy what I want on credit. Time will tell how long my partner and I stay in our current home, and I did buy my first car, but decided to sell it after I quit the job I bought it for and found out I didn’t really use it all.

Then again, maybe I’m just viewing the world through rose-coloured glasses and one day I’ll see just how screwed my generation actually is.

Can you plagiarize a tweet?

Saturday night after the L.A. Kings won Game 2 of the Stanley Cup final, this tweet was sent from their account:

It was retweeted it 50+ times and favourited 50+ times as well.

Then at 5 a.m. Sunday morning, this was tweeted by the Huffington Post Canada:

Coincidence? Or something else? I’m hesitant to call the second tweet plagiarism, though I don’t understand why it pretty much mimics the Kings’ tweet from six hours earlier — even if unintentional.

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