Social media has opened up a new way for consumers to complain about products, services and companies like nothing before it.
Some may think it’s passive agressive to simply send a tweet complaining about an issue, but I beg to differ. I think social media offers a great way for a customer to interact directly with a company when they have an issue with their product(s). It’s also a great way for customers to complain in a way that doesn’t waste their time (i.e. you’re not sitting on hold for hours waiting for someone in a call centre somewhere nowhere near the company you’re actually complaining about).
However, there are limits to this mode. Many companies don’t have too much of a social media presence. If they do it’s either: a) limitedly staffed (meaning turnaround time for your tweet could be hours or days); or b) just a broadcasting mechanism where no one actually listens to what people are saying to it. Another problem is the allusion (or perhaps the reality) that if you complain on social media, you get better treatment than someone who called or wrote a letter because they are not on social media or whatever.
However, there are times it works. In the last few weeks, I have tweeted negatively about two companies. One ended decently, the other not so. Here’s what occurred.
Bank of Montreal
I am a BMO customer. A few weeks ago when I was depositing my pay cheque, I needed to see a personal banker to make a transfer into my Tax-Free Savings Account (customer service representatives — CSRs or tellers — cannot perform this transaction). The CSR who was serving me found a personal banker who was free. He told me she would see me, and we continued to finish up depositing my cheque.
I overheard the customer next to me ask his CSR to see the same personal banker I was to see. When he was asked if he had an appointment, he admitted he was just a personal friend and wanted to say hi. The CSR brought him to the personal banker. When I arrived to her office to do my banking transactions, the CSR and I waited outside her office for five minutes before she came out and said she couldn’t see me after all — she had forgotten about the appointment she had with the gentleman sitting inside her office.
Liar! I wanted to scream, but I didn’t. She asked if I was willing to wait until someone else could see me (all the other personal bankers were with other actual customers), I said no. I had to get back to work.
As I walked out of the bank, my thumbs were already furiously typing away on my phone:
@sarah_millar Hi Sarah, I don't like the sounds of your experience and want to learn more. Please DM me the details and lets chat. ^SF
— BMO (@BMO) March 23, 2012
I explained in about 12 DMs what had occurred. The person on the other end of the BMO account apologized and said someone would be in touch. Later that afternoon, I got a call from corporate apologizing and offering to do my banking transaction for me.
Not really what I was expecting, but whatever.
The following week, I got a thank you card in the mail from the CSR who served me. I got mad all over again and decided to call the branch manager — which is something I realize I should have done sooner.
I left a voicemail and the assistant branch manager actually called me back. She was very apologetic and said she, and the branch manager knew about the incident already. She wanted to know what she could do for me to make things right. Her phone call was enough.
Because of her great response, I also tweeted a follow up to my followers to let them know things had been righted:
. @BMO proved me wrong. Just got off the phone with assistant branch manager. Was very apologetic. Wanted to know what she could do for me.
— Sarah Millar (@sarah_millar) March 28, 2012
UPS
I was expecting a couple of packages — containing goods worth over $500 — to be delivered to my home. As of yesterday at 2 p.m., UPS’s website said it was set to be delivered by end of day Thursday. Accordingly, I made plans to work from home in order to receive the boxes.
So colour me surprised when my boyfriend and I arrived home from work to find two large boxes right in the middle of our front lawn in plain site, with the logo from the company I had ordered from plastered all over the boxes.
Maybe, colour me angry is a better phrase. We lugged the packages in the house and wondered what would have happened if someone had walked away with them. So again, I took to Twitter.
Thanks @ups_canada for leaving my giant parcels on my lawn for the entire neighbourhood to see (and possibly snatch). Much appreciated.
— Sarah Millar (@sarah_millar) April 4, 2012
This morning, UPS responded to my tweet, promising a follow up.
@sarah_millar Oh no! Let's follow up to notify the locals. Please e-mail your contact phone # + track # to twitter@ups.com. ^ST @ups
— UPS Customer Support (@UPSHelp) April 5, 2012
Sure, enough I got a phone call from the local UPS outlet shortly after and if the BMO assistant manager illustrated what good customer service was, the person from UPS did not.
Basically, she told me it was the driver’s discretion to leave the packages. When I enquired if it was OK they were on my lawn for the entire neighbourhood to see (and possibly take), she again said it was “driver discretion.” When I asked what would have happened if someone had stolen the boxes from my land, she said I would have had to file a lost package claim and they’d “investigate it.” When I asked her why the packages arrived so soon when I was expecting, and making arrangements, for a Thursday delivery, she again told me the driver was within his right to leave them since I wasn’t home and that if I was so concerned “I should have required a signature.”
Well, when I ordered my items, I was never given that option from the shipper. Nor have I ever known a courier company to simply leave a package without express written consent to do so from me. Usually after a first attempt, you get a paper on the door where you can check a box telling them to leave it. None of this occurred.
I again tweeted my frustration and the wonderful woman behind the account apologized again and said she would again follow up with the local team.
Seems like UPS in Toronto could learn a little bit about customer service from their corporate Twitter account and the assistant bank manager at the Liberty Village Bank of Montreal.
What are your customer service horror stories? How were they solved? Have you blacklisted any companies?



The whine of a generation
OK, so Pat Benatar was talking about love, but if you swap love for life, those lines could be the battlecry of my generation — or at least that’s what we’re being told to believe.
It started last week with a column by Rob Carrick in The Globe and Mail entitled “2012 vs 1984: Young adults really do have it harder today.” In his column, Carrick laments the life of us 20-something nowadays: broke and in low-paying jobs even as the price of things, such as houses and cars, have risen astronomically. Carrick wrote:
“Finally!” was a common refrain from those in my generation. “Someone who gets how I feel and how hard it is to be me!”
I read Carrick’s column and walked away with a medicore feeling. I didn’t see this as a battle cry. This wasn’t the refrain of a generation. Are things tougher for my generation than my parents? I don’t really know. I can say my parents had it rough while I was growing up, but it was such a different time. I commented on this recently when my boyfriend and I went shopping for tablets.
Back when I was a kid, I remember my parents saving for months and months and months to get a CD player or finally a VCR. Nowadays, my generation seems to live in a kind of “I want, so I buy.” When was the last time you really saved for anything? Personally, I don’t even remember it.
But sure, OK, we have it harder today.
Then this week, Carrick published a letter from a 29-year-old man thanking him for what he wrote. This man, who is the same age as me, lamented the things he’ll never be able to do because things are so tough for us right now. Here’s an excerpt (the man was kept anonymous, so not to hurt his job hunting chances):
The piece goes on about how this guy applies for 100 jobs in the hopes of snagging 15 interviews, and how he continues to repeat the process. Like Carrick’s last piece, many of my peers leaped on to this as a battling cry.
I posted my response on these four points on a friend’s Facebook wall, but here they are:
Now, I’m not saying our generation doesn’t have it hard, because we do — every generation does (heck, my grandmother was born into the start of the Second World War, her parents lived through two world wars and a Great Depression). But we’ve got to stop feeling like we have it the hardest of any generation that ever came before us because it just makes us seem entitled. Yes, entitled.
While I’m sure his job search is hard, I haven’t heard of anyone who applies for that many jobs at once. Which makes me wonder what industry this anonymous letter writer is searching in.
And my second question goes back to my observation about the difference between my parents’ generation and mine: Do we not have the disposable income to get married, have kids, buy a house and save for retirement, because of all the gadgets we buy?
Next time you lament how you can’t afford a downpayment for a mortgage, look at where you’re spending money: smartphones, gadgets, dinners out etc.
And another thing that’s different from our generation compared to our parents: In 1984, university degrees were rarer. More people went to college. That’s not the case today. An undergraduate university degree nowadays does not guarantee you a job, you need more to stand out from the pack.
That being said, sometimes it’s all about luck. I know a 23-year-old recent immigrant to Canada that just landed a job paying almost $50,000 a year — and she has no post-secondary education.
Yes, things are tough for our generation, but let’s quit whining about it already.
Photo by ahmadzamri on Flickr.